
March 12, 2025
Dream 10X Episode 82: One Simple Idea
Ideas are welcomed, execution is worshipped.A Wise Man
Dream10x.com’s goal this year, in 2025, is to read 52 books in 52 weeks and to provide five key takeaways from each book.
Five Key Takeaways
- One Simple Idea by Stephen Key encourages bringing business ideas to companies and licensing them instead of building a company around the idea.
- Just having an idea is not sufficient for licensing it. You must also create a viable business model around the idea.
- Filing a patent can be time-consuming and expensive. Getting a provisional patent is quicker, cheaper, and provides protection for a year.
- Prototyping is an effective way to test and bring ideas to life.
- Cold calling businesses to sell ideas can be terrifying but is a necessary part of the process.
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