blog – March 27, 2022
In 1908 there were 500 automakers trying to bring the new, innovative combustion engine technology to market by focusing on the high-end, luxury market . This resulted in a 'red ocean' of competition as these automakers struggled to out-maneuver each other to sell to the burgeoning market of people willing to forgo horse-and-buggy transportation in favor of the combustion engine. When Henry Ford entered the business, he was able to create a 'blue ocean' of opportunity, one characterized by no competition, by innovating on simple product offerings, assembly line optimizations, and cost innovations all reducing price to a point where choosing a Model T over horse-and-buggy was almost a no-brainer. Ford Motor Company had created a blue ocean market opportunity worth billions of dollars.
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blog – February 21, 2022
Continuing in our mindfulness theme, which we kicked-off last episode in Kansas City, we are now discussing my top 5 takeaways from the book, 'Verbal Judo'. It turns out that our mindset, attitude, body language, and even our verbal communications are critical soft skills to be in good command of while executing your plan to achieve your big, scary dreams. In this episode, we focus a bit on critical verbal communication skills.
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blog – February 07, 2022
As synchronicity would have it, many different streams of 'mindfulness' have meandered my way in the last few weeks and months. As a result, Cindy and I thought it would be beneficial to explore the concept of 'mindfulness' in the next few podcast episodes, especially as it closely relates to a few books I've read recently. In this podcast episode, which takes place at a friend's house in Kansas City, Kansas, Cindy gives us a high-level overview of what mindfulness is, how to approach it, and why it's important and beneficial in our professional lives.
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blog – December 26, 2021
For those familiar with the 'Cult of the Dead Cow' (cDc), this episode title is just a nod to cDc even though it has nothing really to do with the cDc or computer security. However, one could make the leap that we are ultimately trying to 'hack' our way to success by creating 'Purple Cows'. I recently read Seth Godin's book, 'Purple Cow', which is actually about marketing and advertising. Seth Godin essentially asserts that only members of the 'Purple Cow Cult' (my term) will survive and succeed in the new era of online sales and marketing. Here are my top 5 takeways from this book!
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blog – November 28, 2021
In my opinion, no matter what your profession, you are involved in sales of some sort. We all find ourselves trying to sell an idea, personal position, product or service at various points in our personal and professional lives. The person with the best sales skills generally wins in advancing their position and closing the deal. 'Sales For Noobs', by John Sterling, is a great introduction to this much needed skill.
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