In my opinion, no matter what your profession, you are involved in sales of some sort. We all find ourselves trying to sell an idea, personal position, product or service at various points in our personal and professional lives. The person with the best sales skills generally wins in advancing their position and closing the deal. 'Sales For Noobs', by John Sterling, is a great introduction to this much needed skill.
“Of everything in this book, getting your Kolbe done and understanding it is a top-5 recommendation. A true game changer.”‘Sales For Noobs’, pg. 47